That meant returning Moncler to its DNA of the duvet, and using that as his primary tool for the collection. It also meant returning to his own DNA of luxury leisurewear and extreme comfort.
"I strongly believe when we look on our reality from an absurd angle, with paradox situations and questions, we can probably see more," Wurm said, cryptically.
With every 'Genius' collection Moncler reinvents itself, reinterpreting their classic aesthetic to create everything from covetable streetwear collections to dog couture.
In the first half of 2018, total corporate investment in Moncler reached 14.1 million (around 15.9 million), up from 5.5 million the year before, spent on a logistics hub in Piacenza, Italy and the development of information technology and omni - channel platforms, among other initiatives.
This style is crafted in Moncler's classic nylon laque with allover down filled chevron quilting that www.monclersoutlets.com has a slimming effect and accentuates the silhouette.
For some unexplained reason, DingYun Zhang hasn't bagged a squad number in Moncler's Genius roster for this, his first collaborative collection with the Italian house.
I remember Moncler launching its Moncler Genius strategy in 2018, then the first giant fashion brand to hand over the keys to its castle to a number of culturally Moncler Jackets relevant designers. That move was so well implemented globally across design, marketing, and distribution that it changed the way the entire luxury fashion industry approached collaborations, content, and its frequency of product drops.